On Oct. 27, with the event “It’s Time for New Light,” Icone opens its doors to an emotional space where technology, furniture and colors dialogue with each other.

A new light illuminates the world of interior design. Icone, an internationally known Italian brand in the world of lighting, meets Horm Hub Milano: not an exhibition space, but a 300-square-meter fluid and emotional stage where furnishing objects find the right harmony to bring an environment to life.

Thursday, Oct. 27, with “It’s time for new light,” an event dedicated to Icons, Horm Hub Milano is officially presented. In Lissone (MB), the “city of furniture,” an appointment is proposed with a focus on light putting the essential design of Icone at the center to open a new experiential course within the world of design furniture.

With “It’s time for new light,” the goal is to make spaces, furnishings and technological solutions dialogue in an environment capable of conveying “sincere emotions,” comments Luigino Meroni, Horm area manager. “Furniture solutions, lighting systems and colors dialogue with each other through lines and movements, animating a space that is not a static showcase, but an interchange of sensations and life.”

The protagonist of the event will be Icone’s light: “Being present in a unique location such as Horm Hub Milano is extremely functional for us, the collaboration with Horm is in line with our strategy. We focus on dialogue with professionals and the possibility to showcase Icone lamps in interior design contexts akin to their iconic and design style,” explains Cristiano Pagnoncelli, CEO of Icone. “In addition, it is the ideal opportunity to present and tell live about our 2022 novelties, such as Masai, Essenza and the brand new Lama, as well as some of our most representative lamps, such as Caveau.”

At the event, Icone’s brand new Lama collection will be presented. Designed by Giulio Cappellini and Leonardo Talarico, Lama makes the simplicity of shapes the point of union between style and the ability to adapt to different environments.

The event “It’s time for new light,” reserved for professionals, will take place on Thursday, Oct. 27, at Hub Horm Milano, via Armando Diaz, 12 in Lissone (MB). A new episode of ‘Icone Talks’ will be recorded during the evening, with Giulio Cappellini, art director of Icone, awarded the Compasso d’Oro for his career just this year, who will discuss the themes of interior design and light with representatives of Horm and Icone.


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