Icone Luce art direction is by Giulio Cappellini

The famous architect and designer will contibute to the growth and the development of the brand.

To grow we must work together, to improve we must work with the best. That’s how Icone Luce chose Giulio Cappellini for the art direction of the company. Trained as an architect in Milan, Giulio Cappellini is an emblematic figure in the international design scene.

“My presence will be based on a 360° approach – Cappellini says -, touching on all aspects relating to communication and product design, wich will grow thanks to the collabrations with new designers. The quality and technical capabilities of Icone Luce are of the highest level and this will make it easier to develop new ideas and new concept”.

“Let’s start with a good foundation because even today the Icone Luce products have a remarkable quality that led me to use them for some catalogs and set-ups that I recently worked on. To make a further upgrade we must therefore focus on communication, on internationalization, on the awareness of having a product of excellence that has nothing to envy to those of other international brands. Working as always in a team we are from today focused on achieving these goals”.

The collaboration with Cappellini looks above all foreign markets, throught partecipations in events of strategic sectors for prestige and positioning. This strategy includes the presence, last September, of Icone Luce at the inaugural edition of I-MADE, the exhibition of Italian manufacturing, art and design, curated by Cappellini and hosted in the iconic Saatchi Gallery of Chelsea district in London. And yet, the exposure of lighting products by Icone Luce in Poland, for Warsaw Home, the most important contract for interior design in Eastern Europe.

In Italy, last April, Cappellini involved Icone Luce in the exclusive “Superhotel” project. The brand was chosen by the architect for the installation presented at Fuorisalone at Superstudio Più in Via Tortona, Milan. Also in Design Week 2019, the Icons Luce products were also exhibited inside the Cappellini Showroom in Via Santa Cecilia.

Giulio Cappellini is also universally recognized as a talent scout for young professionals, design talents. This will help Icone Luce to implement a virtuous process of continuous renewal, made of young ideas and new design stimuli.


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