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The concept of the beauty of objects linked to the communication it takes to make people grasp their essence. In a country that has exported Made in Italy design all over the world, setting the standard, does the cult of beauty still exist? Or are characteristics such as functionality and simplicity more favored today? Icone […]

On Oct. 27, with the event “It’s Time for New Light,” Icone opens its doors to an emotional space where technology, furniture and colors dialogue with each other. A new light illuminates the world of interior design. Icone, an internationally known Italian brand in the world of lighting, meets Horm Hub Milano: not an exhibition […]

Habits change and so does the way of interpreting the new reality through products and communication. Designing landscapes, real landscapes. In many cases this is the task of today’s designer, unlike years ago he is often called upon to act as a full-fledged art director. He has to deal with multiple aspects, not just the […]

The shape of the ‘Masai’ lamps recalls the ‘Elongo’, the hunting tool of the ancient peoples of Kenya, an object of almost magical value. The ‘Elongo’ shield was the Masai warrior’s most important tool in hunting and warfare, an object of African manufacture with characteristics of both utilitarian and artistic craftsmanship. The same characteristics that […]

Marco Pagnoncelli has thought of an evolution of the Albatros lamp, in an almost artistic key. For lighting that you can also interact with. Decorate a wall with a new color, different from the rest of the room; hang photographs, creating a composition; hang shelves to place sought-after objects on them; paint it creatively. These […]

The art director of Icone received the world’s oldest and most prestigious award for Italian design. During the evening of Monday 20 June in the spaces of the ADI Design Museum, awards were presented to the winners of the XXVII Compasso d’Oro. Among them, Giulio Cappellini the creative director of Icone Luce, received the Compasso […]

Masai, Essenza and Duetto 2022 are present in an exclusive space designed by Giulio Cappellini: Superstudio Più. On the occasion of Milan Design Week 2022, Icons Luce is present with its own space at Superstudio Più where it presents the latest novelties all designed by Marco Pagnoncelli. MASAI is a large family of ceiling, wall, […]

Serious, professional and humble: this is Achille Castiglioni’s lesson that should be taught to younger people, in addition to not taking himself too seriously. During the episodes of Icone Talks over the last two years, Icone’s art director Giulio Cappellini has repeatedly invited young people who want to approach the world of industrial design to […]

At Icone Talks, Giovanna Castiglioni talks to us about the studio that has become a museum and the memory of one of the fathers of great Italian design. A studio that became a museum but remained a studio. You look around and everything is still as it was, full of work, creativity and projects that […]